Sunday, January 27, 2008

The Art of the Possible

Some do it every day, some do it weekly, some do it weakly, yet others weakly try to do it. Some do a lousy job of it and there are those who use it to leave their colleagues breathless but satiated. You guessed right. The skill in question is about giving your colleague feedback about areas of improvement. Most managers try to avoid giving feedback unless thrown with their back to the wall or while reviewing performance.

Chances are that if you told a colleague that needed to give them feedback, they would walk into your office with a feeling of dread. Expecting you to lambast them about stuff they had not done. About deadlines they have missed or about colleagues who they have miffed in the course of their existence. When you hear someone say, "Can you come to my office for five minutes? I need to give you some feedback..." the greater probability is that your first reaction is not to expect anything positive being told to you. Leaders and visionaries often set themselves apart by getting their teams used to the idea that feedback is also about telling someone that they just did a good job.

Giving someone feedback to drive improvement in performance is a tougher act. Most people dread it. Performance improvement is driven when people understand exactly how their actions, behaviors or choices had led to an undesireable result. So the more accurately the link between action and results is established, the clearer it is to an individual on how to improve. Some managers go a step further and suggest what alternative action would have led to success. People learn if the person giving the feedback also shares the manner in which he or she evaluated the alternative choices that led to the final outcome.

I have often heard people say, "I don't like to sugar coat my feedback. I like to tell it like it is." One must be truthful and accurate, but without being hurtful or abrasive. Feedback that hurts the self esteem of the receiver will never produce behavior change. So before you sandpaper your colleague's self-esteem with your version of the truth missile, just ask yourself if the intent behind the feedback, is to help the person improve or lie their bruised and bleeding. Most people are sharp enough to figure out if the intent was to hurt or was it to help the person do better. You can identify it so clearly when someone is not being truthful or biased or is merely saying stuff to hurt. Right? So can the rest of the world. If your feedback is just making the recipient defensive, chances are that your feedback is coming across as an attack. No matter how valuable your suggestion is, no change will happen.

The term feedback is neutral. There is no such thing as giving someone "positive feedback" or "negative feedback". The recipient classifies it as helpful or unhelpful. Hence this can be a very strong tool to drive change in behavior. Feedback provides guardrails that can nudge a person's behavior in a desired direction if handles patiently. Every manager owes it to his or her team member to invest time to coach and give feedback that reinforces good behavior and builds awareness of "derailers". David Dotlich and Peter Cairo identify eleven such derailers in their must read book called "Why CEO's Fail: The 11 Behaviors That Can Derail Your Climb to the Top and How to Manage Them." This book is based on the Hogan Personality Assessment.

One last piece of learning I wish to share. Formalize the meeting where feedback will be shared. I have often seen colleagues get taken aback when their team members state that they were not given regular feedback on their performance throughout the year. "That's not true. I have been giving feedback on an ongoing basis.", the manager moans. The manager should set up a formal "Performance Feedback Session" with his or her team member and ensure that the person receiving feedback also marks it as a structured feedback session. That prevents disappointments at a later point of time because it sets expectations of the role. Informal feedback sessions do not count. This is an important opportunity to shape behavior and the manager would do well to invest the time perfecting the art.

4 comments:

Unknown said...

Dear Abhijit,

Thank you for sharing your learning on developmental feedbacks. As always, it is well articulated and really relevant. I think that your timing is apt too, considering that most formal performance review sessions are in progress in most companies at around this time.
I would like to add that cultural nuances of specific ethnic groups should be a key consideration when conducting developmental feedbacks to subordinates or peers. Some cultures (especially in the Far East), most often take developmental feedbacks (within the western context) as a “loss of face” and therefore, the desired effect could be negative even though the objective was noble to it’s true intent.
In other cultures, a lack of developmental feedback (more often due to a personal style or hectic schedule of the boss) could also be viewed as that the potential employee is not relevant or important, hence the perceived lackadaisical attitude of the manager.
As with anything, context and individual approach is always helpful.
Please continue to post your valuable insights. It really puts things into perspective.

John Lincoln
Tokyo, Japan
John.lincoln@gmail.com

Saikat Saha said...

As mentioned in the post itself that the word 'feedback' instantly creates a negative vibe in the employee's mind; it's high time that we make the word 'feedback' extinct from the corporate dictionary...now i jus want the name to be changed alone to a more spunky & upmarket one which makes the feedback process a lot more effective without making the employee concious about the 'feedback' process...
Secondly all superiors must undergo an intensive orientation prog on the 'art of giving a feedback'...simmilarly the subordinates also must have a prog on 'how to take a feedback in the right spirit'... the learning and development team can be responsible for this...and
the HR branch heads can have a keen eye on the proceedings of such
orientation progs...
Formal feedback session idea is excellent and certainly the most effective...These formal sessions should also be well documented and the subordinates must have a scope to provide his views on the feedback session too...
Post feedback session, the superior must be assigned as the performance coach and he must have a certain share of clear responsibility in propelling the subordinate's performance...
Please tell me your views regarding it...

-Saikat Saha
[A wannabe HR superstar]
http://www.ideatezone.blogspot.com/

BullziInc said...

When 'feedback' is a one way process, meaning always top down and not bottom up or sideways as well, it is unlikely to work too well. The acceptance of feedback leading to a change in behaviour requires, beyond individual attitudes, an open culture in an organisation. Else it is just a trick word

Abhijit Bhaduri said...

John, Saikat and Sanjeev:

John that's a great point about being culturally sensitive while giving "developmental feedback". You know, I always worry that in this whole effort to be culturally sensitive, politically correct and being seen to be gentle and sticking soft toys around one's teeth to prevent people from being hurt etc is actually going to prevent managers from being effective. If too much of mollycoddling happens in the workplace, it becomes ineffective.
Like you mentioned Sanjeev, feedback need not only be top down. Feedback from subordinates, peers etc makes it more three dimensional. 360 degree feedback helps us discover patterns in our behavior that seem to show up. Thanks Saikat for the suggestion on the manager taking on a continuing role as a coach.